ColourPop Cloud Whip Liquid Lipstick Review: Shades, Formula, Wear Test & Buying Guide
When it comes to affordable beauty products that rival high-end brands, ColourPop Cloud Whip Liquid Lipstick continues to dominate the conversation. Known for its airy texture, soft-focus finish, and wide range of flattering shades, this lipstick has quickly become a cult favorite among makeup lovers, influencers, and everyday beauty fans alike.
In this in-depth guide, we’re breaking down everything you need to know about ColourPop Cloud Whip Liquid Lipstick—from the formula and shade range to wear time, application tips, and whether it’s actually worth the hype. If you’ve been debating adding one (or several) shades to your makeup bag, this post will help you decide exactly which Cloud Whip is right for you.
What Is ColourPop Cloud Whip Liquid Lipstick?
ColourPop Cloud Whip Liquid Lipstick is a lightweight liquid lipstick designed to give lips a soft, blurred, cloud-like finish. Unlike traditional liquid lipsticks that dry down completely matte and can feel tight or cracking, Cloud Whip offers a comfortable, flexible formula that feels more like a whipped mousse than a typical lip color.
The goal of this lipstick is to deliver high pigment with a weightless feel, making it perfect for everyday wear, minimal makeup looks, and trend-forward styles like soft glam, clean girl makeup, or blurred lip aesthetics.
Cloud Whip Formula Breakdown
One of the biggest reasons ColourPop Cloud Whip Liquid Lipstick stands out is its unique formula. Let’s break down what makes it different.
Lightweight & Whipped Texture
The Cloud Whip formula has a pillowy, mousse-like consistency that spreads effortlessly across the lips. It doesn’t drag, skip, or settle heavily into fine lines.
Soft Matte Finish
Rather than a flat, drying matte, this lipstick dries down to a soft-focus matte finish. Think blurred edges and diffused color instead of sharp, crisp lines.
Comfortable Wear
Many matte liquid lipsticks can feel tight after an hour or two. Cloud Whip stays comfortable for extended wear, making it a great choice for long days, work, or casual events.
Buildable Pigment
You can apply a sheer layer for a natural flush or build it up for full, bold color without the formula becoming cakey.
ColourPop Cloud Whip Liquid Lipstick Shades
One of the biggest selling points of ColourPop Cloud Whip Liquid Lipstick is the extensive shade range. Whether you prefer nudes, pinks, reds, or deeper statement shades, there’s a Cloud Whip color to match every skin tone and style.
Popular Nude Shades
Nude shades are where Cloud Whip really shines. Many of the nudes have neutral or slightly rosy undertones, making them incredibly wearable for everyday looks.
These shades are ideal for:
Office makeup
No-makeup makeup looks
Pairing with bold eye makeup
Pink & Mauve Tones
If you love soft glam or romantic makeup, the pink and mauve Cloud Whip shades are perfect. They offer a fresh, youthful vibe without being overpowering.
Bold Reds & Statement Colors
ColourPop also offers Cloud Whip shades in classic reds and deeper hues. These give you bold color payoff while still maintaining that soft, diffused look.
How to Apply ColourPop Cloud Whip Liquid Lipstick
One of the reasons this lipstick is so popular is how easy it is to apply, even for beginners.
Step-by-Step Application Tips
Prep Your Lips
Start with smooth lips. Light exfoliation and a thin layer of lip balm (blotted down) help create the best base.Use the Doe-Foot Applicator
The applicator is designed for precision. Swipe a small amount onto the center of your lips.Blend Outward
Use the applicator or your fingertip to blend the product outward for a soft, blurred effect.Build If Needed
Let the first layer set slightly, then add more for deeper color payoff.
Pro Tip
For an ultra-trendy look, apply Cloud Whip only to the center of your lips and blend outward for a gradient, “just-kissed” effect.
Wear Test: How Long Does Cloud Whip Last?
Longevity is always a big question with soft matte lip products.
Everyday Wear
ColourPop Cloud Whip Liquid Lipstick lasts 4–6 hours with normal talking and light activity. Because the formula is flexible, it fades gracefully rather than cracking or flaking.
Eating & Drinking
This lipstick is not transfer-proof, so it will fade after meals—especially oily foods. However, touch-ups are easy and don’t look patchy.
Comfort Over Time
Even after several hours, Cloud Whip remains comfortable and doesn’t dry out the lips, which is a major win for matte lipstick lovers.
Who Should Use ColourPop Cloud Whip Liquid Lipstick?
This lipstick is ideal for:
Anyone who hates dry, heavy liquid lipsticks
Fans of soft glam and blurred lip trends
Beginners who want an easy-to-apply formula
Makeup lovers looking for affordable, high-quality lip products
If you prefer ultra-long-wear, transfer-proof lipsticks, Cloud Whip may not be your best match—but if comfort and softness matter more, it’s a standout choice.
Cloud Whip vs Traditional Liquid Lipsticks
So how does ColourPop Cloud Whip Liquid Lipstick compare to classic matte liquid lipsticks?
Cloud Whip is clearly designed for comfort and aesthetics, not extreme longevity.
Is ColourPop Cloud Whip Liquid Lipstick Worth It?
At its price point, ColourPop Cloud Whip Liquid Lipstick delivers exceptional value. You get:
Trend-forward shades
Comfortable, wearable formula
Easy application
Versatility for multiple makeup styles
For beauty lovers building a lipstick collection on a budget—or anyone tired of drying matte formulas—Cloud Whip is absolutely worth trying.
Tips for Styling Cloud Whip Lipstick Looks
Want to get the most out of your Cloud Whip shades? Here are a few styling ideas:
Pair nude shades with bronzy eyes and fluffy brows
Use pink shades with minimal face makeup for a fresh look
Combine bold Cloud Whip shades with soft eyeliner instead of heavy lashes
Dab a tiny amount of gloss in the center for a cloudy, plump effect
Where to Buy ColourPop Cloud Whip Liquid Lipstick
ColourPop Cloud Whip Liquid Lipstick is available directly from ColourPop’s website and occasionally at select retailers. ColourPop frequently offers discount codes, sitewide sales, and bundle deals, making it easy to stock up on multiple shades for less.
💡 Tip: Keep an eye out for seasonal sales—Cloud Whip shades are often included in promotions.
Frequently Asked Questions
Is ColourPop Cloud Whip Liquid Lipstick vegan and cruelty-free?
Yes, ColourPop products are known for being cruelty-free, and many Cloud Whip shades are vegan.
Does Cloud Whip dry down completely matte?
It dries to a soft matte finish, not a fully flat or powdery matte.
Can you wear Cloud Whip with lip liner?
Absolutely. A nude or matching lip liner can add definition while still keeping the blurred effect.
Is Cloud Whip good for dry lips?
Yes—especially compared to traditional liquid lipsticks. Proper lip prep will enhance comfort even more.
Final Thoughts on ColourPop Cloud Whip Liquid Lipstick
If you’re searching for a lipstick that combines comfort, modern aesthetics, and affordability, ColourPop Cloud Whip Liquid Lipstick is a must-try. Its whipped texture, soft matte finish, and versatile shade range make it one of the best everyday liquid lipsticks on the market.
Whether you’re building a minimalist makeup collection or just want a comfortable alternative to drying matte lipsticks, Cloud Whip deserves a spot in your beauty routine.
